News & Ideas
Press / 04.17.17

AAA Launches GIG Car Share, a New One-Way Transportation Option in the East Bay

Innovative Model is Convenient, Affordable and Environmentally Friendly

Oakland, California – AAA Northern California, Nevada & Utah announced today the launch of GIG Car Share, a new transportation service in Oakland and Berkeley. AAA has a long history of being the driver’s advocate, and this latest service provides community members with another convenient, affordable and environmentally friendly way to get around the San Francisco Bay Area.

GIG Car Share is an innovative one-way car sharing service, the first of its kind in the Bay Area, that enables people to find a nearby car, get in and go. The one-way model allows Gig Members to pick up a car in one location and drop it off in anotherno need to return it to the same spot.

Convenient parking is made possible through unique partnerships with Oakland and Berkeley, two of the most progressive cities in transportation policy in the area. Gig Members can park for free and drop off cars in almost any metered, public or residential parking spot within the Oakland and Berkeley HomeZone where the time duration limits are two hours or longer.

AAA NCNU is behind the launch of Gig. As the transportation and insurance industries evolve, AAA aims to provide innovative personal mobility options to community members. AAA Membership is not required to become a Gig Member.

Over 100 years ago, AAA was founded during an era of high disruption, when the advent of the motor vehicle began to replace horses and buggies, and AAA stepped to the forefront as the driver’s advocate. Today, with a new wave of disruption yet again materially changing people’s mobility options and preferences, AAA is creating value and services when communities need them.

“AAA has always been committed to serving the communities in which it operates. As transportation habits change, particularly among Millennials, offering a flexible, environmentally friendly car sharing model is the latest example in how we provide value to our communities,” said Mike Hetke, EVP and Chief Innovation Officer at AAA NCNU. “UC Berkeley research shows that car sharing services reduce road congestion and greenhouse gasses. Every one-way car share vehicle removes 7 to 11 vehicles from the road and 4 to 7 metric tons of greenhouse gasses per year. AAA is committed to being at the forefront of personal mobility trends, and this is a major step in that journey.”

Gig Members can use the Gig app to easily find available cars, and keyless entry makes getting in seamless. The service is available on-demand, so Gig Members can either grab an available car on the street or reserve one using the app up to 30 minutes in advance. The Gig app is available today for download on both the iOS and Android operating systems.

The HomeZone in which Gig Members can end their trips will initially include large parts of Berkeley and Oakland. Gig Members can view the HomeZone’s boundaries in the app. GIG Members can also park in a satellite HomeZone at the Oakland International Airport Park ‘N Fly lot.

Gig Members save money with affordable pricing. They pay by the mile, hour or day, depending on how long they keep the car. There’s no surge pricing and the unique per mile pricing structure means users don’t have to stress about the meter running while sitting in traffic. Gas, insurance, parking and up to 250 miles per trip are included in the standard price (subject to certain restrictions). Gig Members who are also AAA Members save an additional 10% on regular rates.

Environmental friendliness and safety were paramount in selecting the Toyota ® Prius c as the standard vehicle in Gig’s fleet of 250 vehicles. All cars are outfitted with roof-mounted bike racks, giving Gig Members a convenient way to get out of the city and explore nearby parks and trails.

Gig will kick off its entry into the East Bay in a big way by sponsoring a free community event called Sunday Funday at Oakland’s Lake Merritt Amphitheatre on April 30 from 11 a.m. to 4 p.m. This neighborhood launch party will include family-fun activities, live music, food trucks and a Daybreaker dance party. More event details can be found here.

People who download the Gig app and enroll by April 30 can use the promo code HEYGIG and receive an $85 driving credit (credit valid for a limited time). That’s good for up to one full free day of Gig car usage.

For now, Gig is only available in Oakland and Berkeley, but AAA NCNU is looking at potential new cities in which to expand. “As mobility trends continue to change, we will continue to look for innovative ways to best serve our community members’ changing transportation needs,” said Hetke.

For more on Gig, visit (the website goes live April 17) or connect with Gig on Instagram, Twitter and Facebook.