Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We develop and launch new products and services that help people thrive in our rapidly changing world.

We are eager to recruit an exceptional Product Marketing Manager.

What you’ll do

Work as part of a team bringing a portfolio of new products and services to market.  Your skill lies in your ability to work flexibly across products at a high level and dive deep into products to develop them for market.  You will work with a team to ensure the features and benefits of the product/service are communicated.  You will assist with the product positioning including market and competitive landscape, target audience and persona development, key messages and hierarchy and input into the go-to-market plan.  You’ll work closely with a multi-disciplinary team of internal and external stakeholders during each phase of development: concepting, pilot, and launch. You will see products through launch, and may have the opportunity to join a long-term operating team in some cases.

• Research. Contribute to market and competitive landscape research.

• Product /Brand Positioning. Work as part of the larger team to assess and develop product and or brand positioning as required.  Own the product features, benefits and overview of the customer journey.  Work with the team to ensure clear understanding of the customer problems and how the product/service solves these.  Input into the roll out strategy.

• Test and Learn.  Work with the team on pilots to inform final product delivery and approach.  Ensure that findings from the pilot are incorporated into final go to market strategies.

• Marketing Strategy and Plan. Input into the marketing launch plan to hit business goals and customer adoption metrics.  Execute as required on each strategy.

• Contribute to our A3 Brand.  Input into shaping the brand for A3Ventures including working with teams across AAA NCNU to ensure messages are timely, amplified and coordinated.

What you’ve done.

You’re a product marketing manager with 5+ years of experience.  You have worked on a mix of established products and also been part of a team launching totally new products.  You understand the role PMM play in the team and strive for continued improvement. We welcome experience from agencies, startups, or corporate innovation. What matters is your ability to take a product from concept to launch.

• Experience working with product managers, designers and business stakeholders to scope projects and deliver results. Experience managing relationships with external service providers during rapid experimentation efforts.

• Developed product positioning/messaging frameworks, and developed stories that engage people with products and experiences.

• Demonstrated product-driven approach to building brand and communication strategies.

• Established and assured adherence to budgets

• Successfully built a balanced launch marketing portfolio of demand-generation and acquisition channels, including digital channels such as social media advertising, referral, SEO/SEM, content, and mass media channels such radio, print & television.

• Demonstrated a passion for creating the products and services of the future.

What you’ll need to succeed.

• You are clever, original and inventive.

• You have a flexible approach and can adapt as products morph and grow

• You are a team player who takes ownership of your area

• You are a strong communicator and strategist

• You are aware of and have an understanding of the business spaces relevant to AAA, such as mobility, home, leisure, insurance and financial services.

• You have a bachelor’s degree in a related field; an MBA is asset

The Broader Opportunity

Be a core part of an agile and passionate team charged with developing and launching a portfolio of businesses that:

• Embrace key megatrends, disruptive technologies, and business models;

• Are collectively capable of generating ~$400+ million in revenue during the next 10 years; and

• Leverage the resources, privileged assets, and distinctive capabilities of a physically and operationally separate parent organization and market leader.

Why join us?

• Impact. Reinvent AAA and the value propositions we will deliver to over 5.7MM Members (57MM in North America) whose lives we help improve. Leverage the best of established corporate resources combined with start-up speed and agility to create real and meaningful impact.

• Recognition. We offer a competitive total compensation package including base salary, both annual and long-term lucrative performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.

• Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

What you’ll do

Essential Functions

Contribute to a collaborative, multi-disciplinary team that develops, pilots, and launches new products and services. Your goal is to ensure rock-solid product positioning and rapid consumer adoption of the products and services launched by A3V.

• Ideation, Prototyping, & Experimentation. Contribute to hypothesis generation, rapid prototyping, and testing product ideas with potential customers. Participate in market research, user research, experimentation and MVP development.  Track customer insights and use them to fuel effective positioning and marketing strategies.
• Growth Modeling & Analysis: Use quantitative models to assess the viability of product experiences, business models and customer adoption cycles. Translate product assumptions into models that forecast key customer flows such as acquisition, activation, retention, engagement and virality.
• Brand, Demand and Distribution Strategies. Build demand for products and services launched by A3V. Contribute to the development of the consumer-facing brand, ensure positioning solves a true customer problem, and lead the launch & distribution strategy for our products and services.
• Contribute to our A3 Brand Strategy and Communications. Collaborate on the brand strategy and ongoing communications plan for A3V, separate from the parent company, including the corporate venture capital effort and the innovation lab.

Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We develop and launch new products and services that help people thrive in our rapidly changing world.

We are working on an exciting project to pilot a home services product and are eager to recruit an exceptional Assistant Home Services Manager.

In this role, you will be challenged to raise the bar of what homeowners can expect from their service providers. As we begin the launch of our innovative new initiative, we want to put service first and make sure we exceed our customers’ wildest dreams!

What you’ll do

• Work as part of a 2-man team, along with a Senior House Manager, to discuss our services and demonstrate use of our mobile technology to homeowners who’ve subscribed to our service

• Assist the Senior Manager with in-home visits to assess deferred and recurring maintenance needs

• Learn to identify and perform basic home repairs and preventative maintenance with a bias on health and safety

• Help with the creation of detailed reports including notes, videos, and photos using our proprietary data collection app

• Support our homeowner clients by performing basic tasks around their property, such as minor painting, gutter cleaning, power washing, filter changes, basic carpentry, and other related tasks.

• Study and train to learn basic construction techniques with the goal to advance toward Senior House Manager

Who you are

• Have worked 2+ years in residential construction, building maintenance, home inspection, or estate management

• Enjoy working with your hands

• Strong desire to please people and learn the construction business

• Excellent interpersonal communication skills

• Fluency in professional use of written and verbal English

• Comfortable with electronic resources such as mobile apps, Internet searches, GPS navigation, data storage and documentation, and email

• Must have a valid CA driver’s license

• Must have reliable transportation

Why join us?

• Impact. Reinvent AAA and the value propositions we will deliver to over 5.7MM Members (57MM in North America) whose lives we help improve. Leverage the best of established corporate resources combined with start-up speed and agility to create real and meaningful impact.

• Recognition. We offer a competitive total compensation package including base salary, both annual and long-term lucrative performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.

• Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

We are looking for people who want to impress our customers, work hard and have fun building a revolutionary new business. Discover what it’s like to be part of a company that’s out to radically improve home ownership. Join us – it’s time to love what you do!

A career with AAA Northern California, Nevada, Utah, Arizona, and Mountain West is unique, just like you.

We’re a mission-driven Member services organization. We have a saying here at AAA that we aspire to be America’s most trusted organization absolutely famous for doing the right thing. With more than four million Members, our purpose is to bring peace of mind to Members so that they can enjoy life more.

We work hard to create an environment where you can thrive and where you use your skills and talents to help us deliver legendary Member service. You’ll help have a positive impact on the diverse communities we serve, too.

Essential Functions

• Champion AAA culture of being the most trusted organization in America, make it your mission to help our members and communities. (e.g., driving engagement survey action plans, involvement in company sponsored community events).

• Understand how everything is connected at AAA, contribute to our strategy and align actions to support it, including assisting the HR Business Manager in planning, executing, training, and tracking various HR programs.

• Take ownership for effective day-to-day HR operational functions like employee relations, leave administration, time-keeping oversight, unemployment claims and HRIS maintenance.

• Provide support to HR Business Manager for core cyclical HR processes (e.g., performance management, talent calibration, compensation and bonus planning, succession planning).

• Be involved and provide timely and insightful data to guide decision-making and recommend proactive solutions.

• In partnership with the HR Business Manager, improve the Team Member experience; find and develop ways to celebrate success and promote Team Member engagement.

• Provide support to HR Business Manager’s client group with various employee reports, data analysis and recommendations including compensation, attrition and others as needed.

• Work with internal HR partners, including Training, HRIS, Benefits, Compensation, Payroll and Leave Administration to improve processes and develop appropriate interventions as needed.

• Provide timely information and/or education for all levels of the organization on critical/emerging HR issues having potential impact to the business operations.

• Support Leaders and Team Members with employee relations issues through proactive and, as necessary, reactive interventions.  Conduct effective, thorough and objective investigations, and provide fact based recommendations.

• Participate in staffing and recruiting initiatives and assist the HR Business Manager in developing a pipeline of leaders.

Knowledge/Skills/Abilities

• Possess excellent communication skills, conveying information with confidence and clarity.

• Proven understanding of HR functions, employment law and HR industry trends.

• Some technical expertise in several of the following areas: employee relations, leave administration, HRIS administration and maintenance, staffing and retention, compensation, benefits, policy development and application, learning and education, planning and other HR processes and programs.

• Experience as an effective practitioner in multiple HR functions with a strong track record of successfully driving and implementing HR initiatives with business leaders.

• Demonstrated ability to influence, evaluate and manage conflicting priorities effectively in a fast paced environment with senior level leaders.

• Flexible work style and approach based on client needs.

• Strong analytical and problem solving skills, ability to analyze data, understand trends, develop recommendations for action based on the analysis.

• Strong mindset for continuous improvement and meeting or exceeding client expectations.

• Supports process design efforts, performance improvement, coaching, organizational design, and associated human resource services, systems and tools while monitoring progress with suitable metrics.

Education & Experience / Licenses & Certification

• BA/BS degree in related field required

• MBA or Master’s degree in related field preferred

• 2-4 years HR Generalist or Specialist experience

**Please note that you will be asked to complete a candidate assessment following your application, via email. Your application will not be considered until the assessment has been completed.**

We’ll value your skills and experience. We’re building a performance organization with heart and developing a pipeline of tomorrow’s leaders. Your work will be enhanced with training opportunities, a mentoring program and our Promote-from-within philosophy. We celebrate our diversity and leverage the power of many minds.

Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA. We anticipate needs and shape innovations to help people make sense of our rapidly changing world.

We are looking for a game changing Fleet Operations Manager to join GIG Car Share, the first one-way car share service in the Bay Area. This individual will have experience in managing a P&L, launching new markets, and improving operational performance.

What you’ll do

• Own the P&L of your market
• Oversee a multimillion dollar asset portfolio (e.g., vehicles, hardware, etc.)
• Collaborate with marketing team to improve product experience
• Develop and execute a relocation strategy to drive revenue
• Negotiate and execute partner terms of agreement
• Oversee and manage a large support team of business partners
• Recruit, train and develop field operations team in one or more markets

What You’ve Done

• Effectively recruited high impact talent and developed future leaders
• Continually exceeded performance metrics and grew market share
• Successfully implemented processes improvements to drive expenses down

What You’ll Need to Succeed

• Ability to creatively problem solve, grow the business and develop talent
• Social Skills to effectively communicate and execute vision
• Drive that self-motivates to get a job done no matter what it takes
• Minimum 3 years of work experience in the automotive, fleet or car rental industry
• Electric Vehicle fleet experience preferred
• High School Diploma or GED equivalent required; Bachelor’s Degree (preferred)
• Strong computer knowledge (Google docs, Microsoft, etc.)
• Valid Driver’s license required

Why Join Us?

• Impact. Lead the charge in the mobility as a service movement and enable people’s lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.
• Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.
• Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA. We anticipate needs and shape innovations to help people make sense of our rapidly changing world.

As the Senior Operations and Strategy Lead for GIG Car Share, the first one-way car share service in the Bay Area, you will work with the Head of Operations to develop and implement the strategy for the call center and fleet operations.

Essential Functions

• Performs financial evaluations on operations / products and develops/implements financial strategies covering a wide range of issues affecting business unit decision, profits and financial strength.
• Determines possible implications on various divisions/ departments and makes recommendations as needed.
• Reviews and provides recommendations on the business unit’s operational / product / financial reports. Interprets the contents for management, alerts them to significant issues and / or opportunity trends.
• Based on findings of identified trends and analysis conducted, participates in the development of division’s business plan in support of corporate objectives.
• Reviews the tracking and reporting methodologies and recommends better ways to track and trend collected data to provide management with more meaningful ways to review the data.
• Reports on key metrics and provides recommendations to improve the division’s efficiency and increase profitability.
• Collaborate with call center and fleet leaders to test and rapidly scale new processes, tools and business initiatives.
• Work with Marketing, Technology and New Market Development teams on various cross-functional projects.

Knowledge/Skills/Abilities

• Strong mathematical skills needed
• Advanced analytical skills to effectively identify problems and develop solutions
• Advanced organizational skills
• Has strong business writing skills
• Project management experience skills to accurately complete detail data assignments, understand and interpret broad operational / product / financial concepts and their application to the business unit and AAA
• Proficient in the use and development of operational / product / financial concepts as they apply to business unit, GIG Car Share and A3Ventures
• Advanced interpersonal and inter-departmental skills
• Advanced understanding of GIG Car Share’s business strategy
• Strong understanding of the use and development of operational models and other related reporting software (preferred)

Education & Experience / Licenses & Certification

• Bachelor’s degree required, MBA preferred
• 5+ years experience conducting financial and/or business analysis. Strong financial modeling skills preferred
• 3+ years of P&L management experience preferred
• Strong written and verbal communication skills

Work Environment/Physical Requirements

Works in an office environment sitting at a desk, table or computer workstation for extended periods of time. May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.

Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA. We anticipate needs and shape innovations to help people make sense of our rapidly changing world.

The first new venture to be launched by A3Ventures is GIG Car Share, Northern California’s first one-way car share business – positioned at the intersecting trends of mobility, collaborative consumption, and sustainability. We are looking for a Head of Product Marketing to join our team.

As Head of Product Marketing at GIG Car Share, you will be responsible for championing the Gig Member’s experience. The ideal candidate applies a methodical, fact-based approach to developing positioning, messaging, and competitive differentiation, continuously improving the consumer experience through research and testing. You should possess an analytical mindset and profit orientation while thriving in an environment of fast testing, measuring, and iterating in pursuit of goals and objectives.

What you’ll do

• Member Insights: Lead and synthesize industry, competitor, and Member research
• Brand: Set and achieve brand awareness targets
• Product: Translate Member needs into product requirements, work with technology leaders to prioritize development efforts, and launch new product features
• Marketing Communications: Own the voice of the brand through all channels (e.g., website, app, email, social, out-of-home, video, radio, public relations)

Why work for us?

• Impact. Reinvent AAA and the services we deliver to 50+ million Members whose lives we help improve.
• Development. Our team is designed to incubate not just business concepts but also business leaders.
• Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
• Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service.

What You’ll Need to Succeed

Experience:

• Management of multi-million dollar budgets, including P&L responsibility
• Brand development and stewardship
• Product management experience, partnering with technology leaders and optimizing conversion funnels
• Experience working in, or leading engagements with, marketing agencies
• Experience managing marketing automation systems
• 8+ years combined leadership experience in marketing, brand, and product management
• Bachelor’s degree required, and an MBA is strongly preferred

Characteristics:

• You use good judgment, and you contribute to strategy and align your actions to support it.
• You apply disciplined fact-based judgment, balance rewards and risks, and deliver on commitments.
• You build a high performing team with heart, and you embrace diversity to develop strong teams.
• You have excellent communication skills and can translate complex details into simple user content.
• You have superior analytical skills, and you consistently demonstrate structured thinking.
• You know how to evolve your thinking and strategy based on research, data, and industry trends.
• You have excellent interpersonal and teaming skills and the ability to work well with a range of people.
• You have exceptional organizational, planning, and project management skills.
• You exhibit strong attention to detail, follow-through, and accountability.
• You have advanced data analytics skills and excellent business writing skills.
• You have a passion for driving deep levels of user engagement and retention.
• You have a strong interest in mobility, urbanization, sustainability, and community building.

Skills/Effort/Responsibility

• Strategic Planning – Formulates, sets goals, determines actions to achieve the goals, and mobilizes resources to execute the actions. – (Expert)
• Communication – Ability to convey information to another effectively and efficiently. Business managers with good verbal, non verbal and written communication skills help facilitate the sharing of information between people within a company for its commercial benefit. (Expert)
• Manages Employee(s) Plan, organize, staff, lead, direct, or control an organization to accomplish the goal or target. Hire, fire, direct, develop, monitor. (Advanced)
• Market Research – Gathers information about consumers’ needs and preferences (Expert)
• Brand Marketing – Brand marketing influences the decisions of a variety of customers, including both end consumers and businesses. It is most effective for developing repeat business, as any customer’s perception of a brand is going to be largely informed by their previous experience(s) with that brand (Expert)
• Holistic Approach – Thinking in terms of integrated, interconnected systems, and how they affect each other. Ability to see how the relationships between all parts of the the plans work, and to manage them effectively. (Expert)
• Profit & Loss (P&L) Management – Monitoring the net income after expenses with direct influence on how company resources are allocated.(Advanced)

Experience/Education/Training

• Bachelor’s degree (Required)
• MBA (Preferred)
• 8 years combined leadership experience in marketing, brand, and product management (Preferred)
• Brand development, stewardship, and Consumer life-cycle management experience (Preferred)
• Experience managing automation systems, product management experience, and partnering with technology leaders and optimizing conversion funnels (Preferred)