Job Profile Summary

You’ll be responsible for driving rapid consumer adoption and inspiring amazing brand loyalty.

Essential Job Functions

• Growth Strategy, Execution & Optimization: Create and own multi-channel, evolving growth strategy based on product needs: email marketing; push notifications, in-app, social media, etc. Design, launch and optimize campaigns across various channels that meet financial and KPI objectives by getting our audience to take specific and measurable actions. Increase our reach, engagement and loyalty across all platforms. Uncover and leverage new emerging channels to create new growth opportunities.
• Member Retention: Develop and implement a robust Member engagement/retention strategy to effectively manage Member churn. Partner with Data Analytics to identify largest drop-off points during registration and lifecycle to improve conversion and retention.
• Marketing Automation: Leverage marketing automation tool to develop transactional, promotional, and informational content strategies that maximize customer retention and acquisition. Build multi-channel campaigns overseeing content creation and design.
• Test & Learn: A/B test new and unique ideas based on a deep understanding of data. Run multivariate tests to unlock revenue ideas across conversion, retention and win-back.
• Analyze: Use analytical techniques to identify and unblock bottlenecks; define the KPIs and goals for success; analyzing Member data and users’ feedback.

What You’ve Done

• Marketing Automation: Experience with mobile CRM platforms and developing A/B test strategies to optimize and increase the effectiveness of CRM efforts.
• Brand Loyalty: Helped to build a brand consumers love, and cultivating a community of brand advocates.
• Research & Analysis: Ability to assess a situation, seek multiple perspectives, gather information, and identify key issues that need to be addressed. Uncover cause-effect relationships, providing basis for problem solving and decision making.

What You’ll Need to Succeed

• Bachelor’s degree. Preferably in Marketing, Finance, Economics or related field.
• 3+ years digital marketing experience, specializing in social and/or online advertising. Preferably B2C.
• Experience owning lifecycle campaign strategies to increase engagement and reduce churn.
• Experience with paid social media, digital and SEM (e.g.Instagram, Facebook, Twitter, YouTube, Google Ad Words, Apple App Store, MailChimp, WordPress).
• Experience reporting on and analyzing web analytics and traditional digital media KPIs.
• Advanced Excel skills for analyzing, presenting, and modeling.
• Working knowledge of SQL is a plus.

Why Join Us?

• Impact. Lead the charge in the mobility as a service movement and enable people’s lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.
• Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.
• Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

A3Ventures is the innovation lab and capital investment engine of AAA. We anticipate needs and shape innovations to help people make sense of our rapidly changing world.The first new venture to be launched by A3Ventures is GIG Car Share, Northern California’s first one-way car share business – positioned at the intersecting trends of mobility, collaborative consumption, and sustainability. We are looking for a product-marketing leader to join our team.

As Senior Product Manager at GIG Car Share, you will be responsible for delivering products that help accelerate the growth of our loyal Gig Membership base. You have a validated ability to identify potential products, conduct market research, generate product requirements, determine specifications, run production timetables, and partner with product marketing to introduce products to the market that ensure a strong product-market fit.

What you’ll do

• Member Insights. Conduct and use industry, competitor, and Member research to inform product, pricing, and promotion decisions.
• Member Experience. Optimize the Gig Member experience across products and marketing channels.
• Product Development. Grow the business through the development of new product features that fulfill market needs.
• Pricing Strategy: Set product pricing and promotions by utilizing market research data, reviewing operational costs, and anticipating demand.

Why work for us?

• Impact. Reinvent AAA and the services we deliver to 50+ million Members whose lives we help improve.
• Development. Our team is designed to incubate not just business concepts but also business leaders.
• Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
• Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service.

What you need to succeed

Experience:

• 5+ years in product management
• Customer research experience
• Customer segmentation experience
• A/B testing experience
• Mobile app experience
• Experience leading internal and external engineering teams
• Bachelor’s degree required, and an MBA is preferred

Characteristics:

• You use good judgment, and you contribute to strategy and align your actions to support it.
• You apply focused fact-based discernment, balance rewards and risks, and deliver on dedications.
• You contribute towards a high performing team with heart, and you embrace diversity.
• You have excellent communication skills and can translate complex details into simple user content.
• You have strong analytical abilities, and you consistently demonstrate structured thinking.
• You know how to evolve your thinking and strategy based on research, data, and industry trends.
• You have excellent interpersonal and teaming skills and the ability to work well with a range of people.
• You have extraordinary organizational, planning, and project management skills.
• You exhibit strong attention to detail, follow-through, and accountability.
• You have advanced data analytics skills and excellent business writing skills.
• You have a passion for driving deep levels of user engagement and retention.
• You have a strong interest in mobility, urbanization, sustainability, and community building.

Excited to grow your career?

We value our talented Team Members, and whenever possible strive to help them grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in the success of our vision to be America’s most trusted organization, absolutely famous for doing the right thing.

Seeking a passionate Fleet Magician to serve our GIG Car Share Member community.

Just as AAA was born of disruptive forces in personal mobility 116 years ago with the emergence of the automobile, disruptive forces once again provide us with a tremendous opportunity for radical innovation and growth. An organization focused on service, not profits, AAA is uniquely positioned to be a trusted, technology- and mobility focused source of physical and digital services and expertise.

We recently launched the first free-float car share service in the San Francisco Bay Area and have changed the way people get around. Our service allows people to pick up and drop off a Gig car anywhere in the HomeZone whenever they need it. This convenient, affordable and environmentally friendly option has helped us grow quickly in the Oakland and Berkeley area.

Come join our fleet team with an amazing culture where you can thrive and use your skills to help deliver best-in-class Member experiences and have a positive impact on the diverse communities we serve.

Key Responsibilities:

• Reposition Gig cars from low utilization zones to high utilization zones
• Refuel and clean Gig cars in the fleet for a great Member experience
• Shuttle Gig cars for maintenance and repair services (e.g., oil changes, flat tire repairs, etc.)
• Inspect, photograph and determine resolution of damaged vehicles
• Test, diagnose, service and repair vehicle telematics technology
• Perform light maintenance (e.g., battery jump, changing tires, etc.)
• Prepare cars for in-fleeting and de-fleeting
• Audit quality of work of third party fleet partners

What you’ll need to join:

• Must have a valid driver’s license with clean driving record
• At least 21 years old with minimum of 5 years of driving experience
• Customer service facing experience
• Ability to work flexible hours and willingness to work weekends
• High School Diploma or GED

What you’ll need to succeed:

• Ability to creatively problem solve with an attention to detail
• Ability to effectively communicate with Team Members, partners and Gig Members
• Ability to deliver best-in-class experiences
• Have an internal drive to do what it takes to get the job done with a Member focus mentality

A3Ventures was established by AAA to design, build, and launch new businesses. Over 100 years ago, AAA was born of disruptive forces, when the automobile began to replace the horse and buggy. Today, global megatrends are at it again, with self-driving cars, collaborative consumption, and the IoT fostering disruptive business models and changing consumer behavior. These advancements in technology create large societal benefits, and they also represent an existential threat to AAA’s current business model.

With this in mind, A3V was established as a physically and operationally autonomous unit to embrace change and launch and scale a portfolio of new businesses. A3’s unique link to AAA – one of America’s most trusted brands, loyal 50+ million Member franchise, omni-channel distribution network, and culture of service – enables us to scale new solutions far more quickly than otherwise possible. We are an organization whose legacy is built upon service, not profits, uniquely positioning us to be a trusted source of physical and digital solutions that help people make sense of a rapidly changing, complex, and connected world.

The first new venture to be launched by A3V is a one-way car share business – positioned at the intersecting trends of mobility, collaborative consumption, and sustainability. We are looking for a Head of New Market Development to join our founding team. As Head of New Market Development, you will lead regulatory and policy initiatives and build public and private partnerships, enabling rapid expansion into new markets.

What you’ll do:

• Set strategy: Develop the roadmap for rolling out the car share venture to new markets
• Research markets: Lead regulatory, policy, industry, and consumer research in new markets
• Engage community: Identify, propose, and engage community leaders in new markets
• Develop B2B partnerships: Identify and develop B2B partnerships in existing and new markets
• Launch markets: Manage the launch plan of the car share venture in new markets

Why work for us?

• Impact. Reinvent AAA and the services we deliver to 50+ million Members whose lives we help improve.
• Development. Our team is designed to incubate not just business concepts but also business leaders.
• Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and
• discretionary contributions.
• Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service.

What you need to succeed:

Experience

• 8+ years combined leadership experience in public policy and business development
• Bachelor’s degree required, and an MBA is strongly preferred
• Experience building a pipeline of prospective partnerships
• Pitch development experience
• Negotiation and deal closing experience
• Contract and business plan development experience
• Experience setting and then meeting or exceeding sales goals
• Experience presenting to public officials

Characteristics

• You use good judgment, and you contribute to strategy and align your actions to support it.
• You apply disciplined fact-based judgment, balance rewards and risks, and deliver on commitments.
• You build a high performing team with heart, and you embrace diversity to develop strong teams.
• You have excellent communication skills, including verbal, business writing, and presentation skills.
• You are a problem solver and you’re able to make smart simplifying assumptions
• You have superior analytical skills, and you consistently demonstrate structured thinking.
• You know how to evolve your thinking and strategy based on research, data, and industry trends.
• You have excellent interpersonal and teaming skills and the ability to work well with a range of people.
• You have a professional demeanor and apply the right tone based on who you are speaking with.
• You have exceptional organizational, planning, and project management skills.
• You exhibit strong attention to detail, follow-through, and accountability.
• You have a strong interest in mobility, urbanization, sustainability, and community building.

Core Job Responsibilities

• Effectively communicate with clients.
• Assess the maintenance needs to a wide variety of single-family homes, troubleshoot issues relating to minor electrical, plumbing, HVAC, roofing, appliances, systems and carpentry.
• Catalog a variety of systems, take photos where relevant.
• Enable efficient use of time to minimize non-billable hours.

Knowledge, Skills and Abilities

• Previous license in a construction trade preferred
• Basic understanding and hands-on familiarity with a wide range of residential plumbing, electrical, and HVAC systems.
• Excellent interpersonal communication skills
• Fluency in professional use of written and verbal English
• Comfortable with electronic resources
• Valid CA driver’s license
• Bilingual preferred
• Must be able to work in an indoor/outdoor environment where seasonal temperature changes can range from freezing to extreme heat
• Vision requirements include both close range and long distance vision
• Must be able to lift up to 35 lbs.
• Must be able to climb ladders and crawl into confined spaces
• Must be able to endure walking, squatting, bending, balancing, climbing, kneeling, crawling and prolonged standing
• Must be able to use hands to grip power and hand tools

Education and Experience

• Bachelor’s degree preferred
• 5+ years in residential construction, building, maintenance, home inspection or estate management

A3 Ventures is looking for a professional to fill the role of Product Marketing Manager. The Product Marketing Manager will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs for AAA House Manager.

The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of A3 Ventures and AAA House Manager. Located in Berkeley, A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We develop and launch new products and services that help people thrive in our rapidly changing world.

We are eager to recruit an exceptional Product Marketing Manager.

What you’ll do

Work as part of a team bringing a portfolio of new products and services to market. Your skill lies in your ability to work flexibly at a high level and dive deep into products to develop them for market. You will work with a team to ensure the features and benefits of the product/service are communicated. You will assist with the product positioning including market and competitive landscape, target audience and persona development, key messages and hierarchy and input into the go-to-market plan. You’ll work closely with a multi-disciplinary team of internal and external stakeholders during each phase of development: concepting, pilot, and launch. You will see products through launch, and may have the opportunity to join a long-term operating team in some cases.

• Research. Contribute to market and competitive landscape research.
• Product /Brand Positioning. Work as part of the larger team to assess and develop product and or brand positioning as required. Work with the team to ensure clear understanding of the customer problems and how the product/service solves these.
• Test and Learn. Analyze data to determine campaign efficiency. Ensure that findings from the pilot are incorporated into final go to market strategies. Develop and communicate campaign results and project recommendations to marketing lead.
• Marketing Implementation. Input into the marketing launch plan to hit business goals and customer adoption metrics. Execute as required on each strategy. Focus on lead generation, content writing, digital ad placement, and ideation.

What you’ve done

You’re a product marketing specialist or coordinator with 3+ years of experience. You have worked on a mix of established products and also been part of a team launching totally new products. You understand the role PMMs play in the team and strive for continued improvement. We welcome experience from agencies, startups, or corporate innovation. What matters is your ability to take a project and remain flexible and motivated for the best outcomes.

• Developed product positioning/messaging frameworks, and developed stories that engage people with products and experiences.
• Experience with CRM products and email marketing tactics to support member acquisition and retention
• Demonstrated product-driven approach to building brand and communication strategies.
• Assured adherence to budgets and ability to find cost-savings
• Successfully built a balanced launch marketing portfolio of demand-generation and acquisition channels, including digital channels such as social media advertising, referral, SEO/SEM, content, and mass media channels such radio, print & television.
• Demonstrated a passion for creating the products and services of the future.
• Develop a website traffic plan and create goals and benchmarks to meet.
• Generate monthly reports on our marketing campaign’s performance.
• Optimize website and social media channels for SEO as well as usability.
• Copywriting and storytelling are key to messaging.
• Analyze key metrics that unit our website traffic and our service quotas with Google Analytics.
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.

What you’ll need to succeed

• You are clever, original and inventive.
• You have a flexible approach and can adapt as products morph and grow
• You are a team player who takes ownership of your area
• You are a strong communicator and strategist
• You are aware of and have an understanding of the business spaces relevant to AAA, such as mobility, home, leisure, insurance and financial services.
• You have a bachelor’s degree in communications, marketing, or related field

The Broader Opportunity

• Be a core part of an agile and passionate team charged with developing and launching a portfolio of businesses that:
• Embrace key megatrends, disruptive technologies, and business models;
• Are collectively capable of generating ~$400+ million in revenue during the next 10 years; and
• Leverage the resources, privileged assets, and distinctive capabilities of a physically and operationally separate parent organization and market leader.

Why join us?

Impact. Reinvent AAA and the value propositions we will deliver to over 5.7MM Members (57MM in North America) whose lives we help improve. Leverage the best of established corporate resources combined with start-up speed and agility to create real and meaningful impact.

Recognition. We offer a competitive total compensation package including base salary, both annual and long-term lucrative performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.

Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service. You’ll have the security of a larger organization but you’ll move at startup speed.

Excited to grow your career?

We value our talented Team Members, and whenever possible strive to help them grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in the success of our vision to be America’s most trusted organization, absolutely famous for doing the right thing.

Seeking a passionate Fleet Magician to serve our GIG Car Share Member community

Just as AAA was born of disruptive forces in personal mobility 116 years ago with the emergence of the automobile, disruptive forces once again provide us with a tremendous opportunity for radical innovation and growth. An organization focused on service, not profits, AAA is uniquely positioned to be a trusted, technology- and mobility focused source of physical and digital services and expertise.

We recently launched the first free-float car share service in the Sacramento Bay Area and have changed the way people get around. Our service allows people to pick up and drop off a Gig car anywhere in the HomeZone whenever they need it. This convenient, affordable and environmentally friendly option has helped us grow quickly in the Sacramento area.

Come join our fleet team with an amazing culture where you can thrive and use your skills to help deliver best-in-class Member experiences and have a positive impact on the diverse communities we serve.

Key Responsibilities:

• Reposition Gig cars from low utilization zones to high utilization zones
• Refuel and clean Gig cars in the fleet for a great Member experience
• Shuttle Gig cars for maintenance and repair services (e.g., oil changes, flat tire repairs, etc.)
• Inspect, photograph and determine resolution of damaged vehicles
• Test, diagnose, service and repair vehicle telematics technology
• Perform light maintenance (e.g., battery jump, changing tires, etc.)
• Prepare cars for in-fleeting and de-fleeting
• Audit quality of work of third party fleet partners

What you’ll need to join:

• Must have a valid driver’s license with clean driving record
• At least 21 years old with minimum of 5 years of driving experience
• Customer service facing experience
• Ability to work flexible hours and willingness to work weekends
• High School Diploma or GED

What you’ll need to succeed:

• Ability to creatively problem solve with an attention to detail
• Ability to effectively communicate with Team Members, partners and Gig Members
• Ability to deliver best-in-class experiences
• Have an internal drive to do what it takes to get the job done with a Member focus mentality

Advancements in autonomous driving technology have the potential to create large societal benefits. Our team’s mandate is to continue to evolve AAA’s value propositions over the next decade, driving and executing against the company’s strategy to be a trusted leader in autonomous vehicle safety. For example, our team launched the country’s first autonomous shuttle on public roads, operates GoMentum Station (the nation’s largest testing facility for autonomous technology) and is leading the industry in the development of safety criteria for evaluating autonomous vehicles.

We are looking for a proactive and energetic sales and business development Manager to identify prospective partners/customers, develop strong relationships and close new business deals for AAA’s innovative AV safety products and services.

Why work for us?

• Impact. Play a key role in enabling the adoption of autonomous vehicles while reinventing AAA and the value propositions we deliver to 5.8M Members.
• Development. Our team is designed to incubate business concepts and business leaders. We intend for you to demonstrate your capabilities and leadership skills and earn rapid advancement.
• Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
• Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service.

What you’ll do

Your accountabilities will include:

• Market Analysis. You will identify and evaluate target customer segments (OEMs, AV technology startups, AV deployments…) and customer acquisition strategies for AAA’s AV safety products and services.
• Pipeline Development. You will seek, establish and maintain relationships within identified segments to discuss business opportunities, converting a target number of customers.
• New Business. You will negotiate contracts and close new business deals.
• Collaborate with Cross-Functional Teams: You will work closely with business operations to incorporate customer needs in the product/service development, integrate contract requirements, and support marketing in developing the right strategy to reach the right audience with excellent execution.

What you need to succeed:

• You have a bachelor’s degree and preferably an MBA, too.
• You have 7+ years of experience in business development, sales, operations and/or strategy.

Additionally:

• You have the ability to discuss autonomous and new mobility technologies.
• You can listen to the customer, develop insights and effectively communicate them externally and internally.
• You know how to develop and implement a structured path for new sales funnels.
• You are a skilled relationship builder and can identify, explore and negotiate mutually beneficial partnerships.
• You have an entrepreneurial spirit and can make sense of the ambiguous.
• You have excellent organizational, planning and prioritization skills.
• You exhibit strong analytical skills to support negotiations and strategic decisions.
• You exhibit strong attention to detail, follow-through, and accountability.

Essential Job Functions

• Design strategies: Design communication strategies to attract new users
• Grow the business: Set and achieve awareness, acquisition, activation, and retention targets
• Execute tactics: Identify, develop, and manage a portfolio of acquisition and engagement channels (e.g., website, app, email, social, out-of-home, video, radio, public relations, referrals)
• Optimize resources: Design and execute tests, analyze results, and make changes to improve ROI
  Embody the voice of the customer: Lead industry, competitor, and consumer research